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HI, I’M ALLISON

I started New Bums because I was tired of guessing what was best for my baby.

I never imagined I’d start a diaper company.

I was just a mom trying to figure out why every diaper everyone swore was “the best” kept giving my baby leaks.

That simple frustration became New Bums.

And today, I’m incredibly grateful you’re here.

Add approved family photography.

Every baby is different.

When Ethan was born, I assumed buying diapers would be easy.

Read reviews. Ask friends. Buy “the best.”

Except…

The diapers everyone loved didn’t always work for him.

Some leaked. Some fit strangely. Some irritated his skin.

The more I talked with other parents, the more I realized something.

Nobody agreed on the best diaper. Because every baby is different.

The problem wasn’t the diapers.

The problem was the process.
Parents spend hundreds of dollars guessing.
One box… then another… then another…
hoping the next one finally works.
That never made sense to me.

There had to be a better way.

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Building New Bums

So during naps…
After bedtime…
Early mornings with coffee…

I started building what I wished had existed when my boys were babies.

One box. Multiple trusted diaper brands.
An easy way to compare them at home,
without committing to giant boxes you’ll never use again.

New Bums wasn’t created in a boardroom. It was built around real family life.

Add approved mother-and-baby lifestyle photography.

Those early days go by faster than anyone tells you.

Add approved founder portrait.

Thank you.

Whether you’re expecting your first baby, welcoming another little one, or searching for the perfect baby shower gift…

Thank you for supporting a small Canadian business built by a mom who simply wanted to make one part of parenting a little easier.

I hope New Bums helps you spend less time troubleshooting diapers… and more time making memories with your little one.

Allison Wallis

FOUNDER, NEW BUMS